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Florida Water was introduced in New York City and sold in corner pharmacies as an everyday staple. The original formula and label—inspired by the enchanting properties of the famed Fountain of Youth—has remained unchanged for over 200 years.
In addition to its clean and refreshing fragrance, Florida Water has been used over the years as a spiritual cologne for its cleansing and protective properties.
We’ll be sharing our own stories, the things that aid us, the things that don’t, and everything we find along the way.